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With regards to naming, you can set up something or simply extend the
literature on these pages so that if Variant A calls the chancellor Piece
Y, most people know what the piece is. Even a simple comment by another
user on the variant will point to the original name.

And regarding open source bullies. Yes, they are bullies which is why
Microsoft has been smart in not fully implementing standards for their
browser. Same for Firefox - they end up having to cater to code not
following standards or else their browser would have been useless.  

And here we are talking about something NOT very creative inherently -
writing HTML code/programming. So its apples vs oranges anyway. 

The standards you are proposing actually dictate what the designer should
create. For example you are against pawn promotion to multiple queens even
though this is quite standard in most chess variants.