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I have to second what Fergus has said about CV gamepage submissions:
'I would recommend the following. 
(1) Write a clear and detailed description that covers all the
contingencies in your game. 
(2) Make effective use of graphics. Include a graphic image of the setup,
graphic images of individual pieces with your piece descriptions, and, as
needed, movement diagrams and any other diagrams that might be needed to
help describe how your game works.'

In general, at a minimum, you should provide a graphic image of the setup
and images of each piece in that piece's description. There are always
exceptions, but the easiest way to create the necessary graphics,
including movement diagrams, is by making a Game Courier preset for the
game. 

However, if you're like me, then you didn't have a clue, either. My
first games have no diagrams because I can't actually make them - but
look at my last game pages - I did those myself, because I got walked
through the process enough to understand what to do. Then, in trying to
explain how to do it to someone else, I put some simple instructions
together on the CVwiki, that walk you through how to do totally basic,
non-rules-checking presets. It's called a Preset Primer, and comes with
examples: 
   http://chessvariants.wikidot.com/preset-primer
Don't expect great writing. If you get stuck anywhere in it, just ask for
a better explanation. But 2 people have successfully used it, and they're
the only 2 I know about that tried it. So far, so good. It could be
expanded a bit. All comments, questions, criticisms welcome.