I see nothing inappropriate with using the word 'ugly'. I share the
anonymous poster's opinion of the graphic, primarily because of the
garish colors. But I have no objection to the appearance of the board and
pieces in the photograph on the linked page.
Rating your own game, however, really is inappropriate. And I don't
think you'll find many people willing to pay nearly fifty dollars merely
for the right to find out whether a game is good. To suggest that we
should do so takes a great deal of chutzpah.