🕸Fergus Duniho wrote on Mon, Sep 4, 2017 05:52 PM UTC:
There were some things I didn't like about the large logo I made last night. One is that the fonts were the same size as in the small logo. Another is that putting some words in mixed case made it look too dissimilar from the small logo. The reason for the mixed case was that the font I used for VARIANT in the small logo slanted too much to the right when the words CHESS and VARIANT were placed on the same line. By switching to mixed case, I could keep the same font without it slanting as much. Instead of doing that, I have now gone with a similar-looking font that doesn't slant as much while also distinguishing the word VARIANT in its own way.
For the new version of the large logo, I increased the font size to match the height of the pieces, I kept everything uppercase, but I changed VARIANT to a similar looking outline font, and I used regular Futura instead of Futura Black for THE and PAGES. I also repositioned the pieces, placing the unicorn and elephant like back-to-back bookends. My impression is that it clashes less with the small logo. Since it is designed mainly for the desktop, I'll add some CSS later to use something different on narrow screens.
There were some things I didn't like about the large logo I made last night. One is that the fonts were the same size as in the small logo. Another is that putting some words in mixed case made it look too dissimilar from the small logo. The reason for the mixed case was that the font I used for VARIANT in the small logo slanted too much to the right when the words CHESS and VARIANT were placed on the same line. By switching to mixed case, I could keep the same font without it slanting as much. Instead of doing that, I have now gone with a similar-looking font that doesn't slant as much while also distinguishing the word VARIANT in its own way.
For the new version of the large logo, I increased the font size to match the height of the pieces, I kept everything uppercase, but I changed VARIANT to a similar looking outline font, and I used regular Futura instead of Futura Black for THE and PAGES. I also repositioned the pieces, placing the unicorn and elephant like back-to-back bookends. My impression is that it clashes less with the small logo. Since it is designed mainly for the desktop, I'll add some CSS later to use something different on narrow screens.